Ad Film collected 10.80 cr nett on Sunday and weekend was around 28.25 cr nett. Steady weekdays are must for the film in order to reach at least 45 cr nett in week one. Last few weeks saw some humongous business at box office thanks to ''Bahubali'' and ''Bajrangi Bhaijaan''. This week will see release of Ajay Devgn starrer ''Drishyam'' which is remake of blockbuster film from down south of same name. Film was released on Thursday with paid previews all over especially in metros. Film was dependent on word of mouth and positive reviews but releasing on Thursday was a tricky move as such films generally grow on Friday evening only. That is why film collected poor 55 lakhs nett on Thursday in paid previews. Film got releases in 2365 screens which means film is overexposed as such film should had been released maximum in 1500 screens. Now with such a release, film has taken a really poor opening around 20% and there is
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